In light of the sensitive current economic climate, many Asian companies are taking a more careful approach to investment – they are becoming more demanding towards their suppliers and making more enquiries before purchasing. Furthermore, according to IHS’ research, several Chinese manufacturers are currently developing products which are in direct competition with the ones provided by Western suppliers of industrial automation. These are only a few of the obstacles facing European vendors who want to penetrate the Asian market to change the way they do business.
Flexibility and the ability to respond to very specific demands are becoming essential factors when dealing with the Asian market. Being able to offer technologies and solutions which are compatible with the needs of Asian clients is no longer an option, it’s a must.